0718 Marketing Asset Management Intern

Location (City, State): 
Durham, NC

Position: 0718 Marketing Asset Management Intern
Team: Communications & Marketing
Location: Durham, NC
Dates: 05/29/18 - 08/03/18
Desired Major(s): Library Sciences
Education Level: Graduate

The Organization:

Self-Help is a leading national community development financial institution (CDFI) headquartered in Durham, NC. Founded in 1980, Self-Help has provided over $7 billion in financing to 131,000 families, individuals and businesses underserved by traditional financial institutions. It helps drive economic development and strengthen communities by financing hundreds of homebuyers each year, as well as nonprofits, child care centers, community health facilities, public charter schools, and residential and commercial real estate projects. The Self-Help family of non-profit organizations includes North Carolina’s Self-Help Credit Union, Self-Help Federal Credit Union, Self-Help Ventures Fund and the Center for Responsible Lending, a national policy and advocacy organization addressing abusive lending practices. Through its credit union network, Self-Help serves over 129,000 people in North Carolina, California, Chicago and Florida and offers a full range of financial products and services. Learn more at www.self-help.org, www.self-helpfcu.org and www.responsiblelending.org.

Internship Program:

Self-Help/CRL offers a 10 week summer internship program that is designed to give students valuable experience in a professional setting while broadening their knowledge of Community Development Financial Institutions (CDFI’s). Along with each specific intern project, the intern will participate in a series of brownbag lunches to learn more about Self-Help and the Community Development industry as a whole. Interns will also be given the opportunity to network with one another and other Self-Helpers through a variety of planned events.

Internship Description:

This position will develop and create a Self-Help media library to store and share our brand assets (print collateral, images and graphics, videos, stories/articles and other content.) This will include developing a strategic approach to managing and organizing our marketing assets, and implementing this for our highest-value content.

Essential Responsibilities:

• Inventory existing marketing assets and identify highest-value items based on marketing requirements and opportunities.
• Develop a strategy for organizing our brand assets and create the related organizing structure in Sharepoint. Include a strategy for how content can be most effectively shared with internal stakeholders outside of the marketing team.
• Move marketing assets into the new structure from their current locations on Google Drive, staff OneDrive folders, external drives, etc. Incorporate tagging/metadata so that assets can be easily retrieved.
• Educate marketing staff on how to utilize this system for both storing and accessing assets.
• Investigate external asset management platforms for functionality that could be added to a Sharepoint-based system.
• Explore opportunities to incorporate marketing assets of other Self-Help business units, such as Self-Help Federal Credit Union.

Minimum Qualifications:

• Undergraduate degree in Library Sciences, and currently studying for a Master’s Degree in this field.
• Self-starter able to work independently and effectively consult and/or collaborate with numerous stakeholders

Desired Qualifications:

• Interest in community development
• Very strong writing skills
• Good understanding of content and uses of various digital marketing channels (email, website, social media platforms, etc.)

Physical Requirements:

Frequently requires use of manual dexterity and repetitive motions, primarily with the wrists, hands, and/or fingers. Must be able to occasionally lift and exert force of up to 10 pounds.


Competitive nonprofit salary

How to Apply: 

To view all of our available internships, visit our website at https://www.self-help.org/careers/ . To apply for an internship, submit a thoughtful cover letter describing why you are interested in the internship and a resume to internships [at] self-help [dot] org . Please make sure to specify which internship you are interested in.
Self-Help is committed to providing equal employment opportunities to all persons regardless of race, color, class, age, gender, religion, disability that can be accommodated, marital status, ancestry, nationality, family status or sexual orientation.